The Droog approach, which the original collaborators developed in reaction to the impersonality of Modernism and the excess Post-Modern design, champions design pared down to its most basic aspect: a concept. Working out from this concept, designers re-think the history and use of objects, materials, methods, and ideas to create products that redefine the familiar. Debate and innovation grow out of experiments based on the breakdown of existing premises and rules. This dissolution of borders, in some cases, redefines the role of the user, requiring you to customize or complete an object. It can also lead to the unconventional combination of materials or techniques that create new objects and histories. Process remains transparent, lending an unconventional beauty and individuality to objects generated through mass-production techniques. The choice of material serves as metaphor, social commentary, or triggers sensory experiences that spark memories or fresh sensations. These designers have turned our world on its ear, allowing us to experience the familiar with a thoughtful, skewed, novel approach. They have created objects that blur the lines between art and design, objects that are as smart and critical as they are useful.
Exhibition Sponsor:
The Kingdom of the Netherlands
Image: Tejo Remy, Droog Design, You Can’t Lay Down Your Memories Chest of Drawers, ca. 2000, various woods, metal, styrofoam, paint, plastic, hemp, steel, Museum Purchase: Lawrence Archer Wachs Trust, 2010.26